Print Services

Case Study: Product Launch and best method for marketing

Concept:

Generate interest for a new product using the Internet, Variable Data Printing, and Direct Mailing.

Challenge:

Set up a test project on a limited budget to determine the value of the product and process.

Solution:

Hurt Companies created the full process by which new information from a custom built website permitted outside sources to supply the data needed for a daily mailing. The mailer’s design permitted data to dynamically personalize specific paragraphs with appropriate text, plus adding the pricing, shipping and addressing in one complete process.

Conclusion:

A Complete solution and testing process accomplished permitting the client to make major marketing and logistics decisions on which to build a new company.